Vacuum or sweep periodically with soft bristle brushes, always on the same direction of the fur.
Do not mop. In case of liquid spills, dry by pressing a towel. If you dry it in this way, the rug won’t stain, even if it’s red wine
For maintenance, dry clean the furs.
Rotate or reposition your rug every 3 months. Rotating your rug will greatly extend its life cycle.